IPP 02 Color Palette

Primary Color - Burnt Orange: #CC5500 Burnt Orange represents energy, warmth, and vitality, making it engaging and visually appealing for a pet brand. Secondary Color - Trust and Wellness: #00A5FF (Vibrant Blue) Vibrant Blue symbolizes trust, reliability, and professionalism, promoting trust in the brand's commitment to pet wellness. Accent Color - Calm and Balance: #98B8B1 (Muted Greenish-Blue) Muted Greenish-Blue conveys a sense of calm and balance, aligning with the idea of a stress-free environment for pets. Highlight Color - Cheerful and Energetic: #FFD700 (Gold) Gold adds a touch of cheerfulness and energy, creating an engaging contrast with Burnt Orange. Background Color - Clean and Neutral: #F5F5F5 (Light Gray) Light Gray serves as a neutral background, ensuring readability and allowing other colors to shine. Text Color - Readability and Professionalism: #333333 (Dark Gray) Dark Gray text ensures readability and professionalism, enhancing trustworthiness.

Colors in Palette