AHS26-S01 Color Palette

Sunwashed Soft Sunwashed Soft colors look like they’ve been softened by time and light. Dusty pinks, chalky blues, muted olives and pale terracottas evoke a feeling of warmth, authenticity and nostalgia. This mood is less about brightness and more about natural desaturation.This trend taps into nostalgia to spark emotion in your brand. Remember leaving toys out in the sun until they faded? Now that washed-out, sun-soaked vibe is exactly what makes designs feel warm, retro, and full of character. Give your brand a dose of sunshine and nostalgia.” — Justin Hamra, Creative Director, VistaPrint It is a move away from saturated, high-gloss palettes toward something gentler and more grounded. Consumers are increasingly drawn to tones that have a feeling of ease, honesty and a lived-in quality. This acts as a counterbalance to digital overstimulation and the polished “perfection” of earlier design erasSource: A restaurant using Sunwashed Soft blue colors in its branding by Liz Nikol via Dribbble Small businesses can use this trend to create calm, lived-in branding that feels trustworthy. A yoga studio might use sun-bleached tones across its website backgrounds for a calm feel, and a home goods shop could design packaging in chalky blues and faded pinks for a modern feel. To experiment, focus on muted variations of your brand’s core colors and pair them with sandy neutral tones instead of harsh white contrasts.Key features of the Sunwashed Soft colors trend: Dusty pinks, chalky blues, muted olives and pale terracottas Naturally desaturated tones that feel softened by light and time Evokes warmth, authenticity and nostalgia rather than vibrancy Balances well with sandy neutrals and off-whites Ideal for brands wanting to project calm, honesty and familiarity

Colors in Palette